Pharmaceutical Industry
Representative Activities
at Vancouver Hospital and Health Sciences Center
As Approved by the Drugs and
Therapeutics Committee (January 24, 1991) and Medical Advisory Committee
(March 5, 1991, revised [NOVEMBER 2003])
Background:
Visitation to VHHSC by pharmaceutical industry
representatives (PIR) is a privilege extended to the industry. The terms
and conditions of this privilege are at the discretion of the hospital
and will be administered through the Pharmaceutical Sciences Clinical
Service Unit (CSU Rx) .
When conducted in a responsible and professional
manner, interaction between PIR and select hospital personnel can be
beneficial. It is evident from discussion with physicians and
pharmacists, however, that aggressive drug promotional activities by
certain PIR are interfering with formulary management and cost
containment efforts and are occasionally disruptive to patient care
activities.
To monitor and control PIR drug-related promotional
activities at this hospital, the following regulations have been
implemented:
Regulation:
- All PIR are required to register at the CSU Rx general office upon arrival
and departure from the hospital, including any building on the VHHSC
grounds. Registration will include written documentation of date/time, name,
affiliation, contact person or persons at hospital and intent (including
drugs(s) to be detailed).
- Upon registration, an identification tag will be provided which the
representative must wear in a highly visible location and at all time while
on hospital grounds. This tag must be returned to the CSU Rx general office
prior to leaving the hospital grounds.
- Activities of the PIR are restricted to office and meeting room areas of
the hospital only. Under no circumstances are representatives permitted to
carry on any activities in patient care areas.
- Industry preceptorships or any other type of similar activity involving
PIR must not be carried out in any patient care area, nor should these
activities involve any direct patient contact.
- Only medical, pharmacy and purchasing staff may be detailed about drug
products.
- Appointments with physicians, pharmacists and purchasing staff must be
arranged with these individuals directly and take place in an office area.
Where the office is located inside a clinical area of the hospital, the
visit must not intrude on the clinical activity of the area, and the
hospital claims no responsibility for the safety of the PIR.
- Educational or promotional material must not be posted or displayed in the
hospital.
- Promotion of products on the drug formulary and those that have not been
reviewed by the Drugs and Therapeutics Committee is permitted, but any
promotion of drugs that are not listed in the formulary must include
notification of that fact. Products that have been denied by the Committee
or deleted from the formulary are not to be promoted within the hospital.
- Requests for addition of a drug to the VH&HSC Formulary must be made
by physicians by contacting the CSU Pharmaceutical Sciences general office.
- Copies of all promotional or other drug literature that is intended for
distribution to any health care professional must be provided to the CSU
Pharmaceutical Sciences general office prior to dissemination.
- Drug samples must not be distributed to hospital personnel for patient
use. Under no circumstances are samples to be left in any patient care area
of the hospital.
- Pharmaceutical displays are not permitted in any area of the hospital.
- Copies of medical staff lists are intended for the use of hospital staff
only, and will not be made available to PIR.
- All PIR shall be advised that their company's participation in
industry-funded research is unrelated to formulary decisions made within
this institution.
- Hospital communication systems (i.e. intercom systems) must not be used by
PIR to locate hospital personnel. Hospital pagers can be used to contact
hospital personnel only if previously approved by that individual.
Enforcement:
These guidelines will be distributed to all PIR. To maximize compliance with
the proposed guidelines, medical and pharmacy personnel will monitor PIR
activities. Where PIR have been identified as having violated hospital
visitation privileges, the individual will be contacted by the Director of CSU
Rx (or delegate) to reinforce the guidelines. A second violation of the
guidelines will result in written communication between the Director and the
company's regional manager (or equivalent). At the discretion of the Director,
contact may be made with Canada's Research-Based Pharmaceutical Companies
(previously designated the Pharmaceutical Manufacturers Association of Canada (PMAC))
to alert them that a violation of the hospital regulation and their Code of
Marketing has occurred. In this correspondence, the company will be notified
that the PIR is on report. A third violation will result in loss of hospital
visitation privileges by that PIR for a minimum of six months.